Our team worked with Caliber Fitness. Their team came to us seeking guidance on how to revamp their brand look. Below are selected visuals I designed as an exploration exercise.

What I Did:
Identity
Print/Digital
Motion
Packaging

Client: Caliber
Agency: Meaningful Works
Role: Senior Designer
Year: 2024

Objective
To refresh the brand identity of Caliber Fitness by exploring different design aesthetics that capture the spirit of strength training, while while maintaining the brand’s core message of providing knowledge, accountability, and motivation for lasting fitness success. The aim was to create visually striking posters and supporting assets that connect with the target audience and reflect the grit and determination that Caliber Fitness stands for.