During my time with the Raley's brand, I worked on campaigns that included in-store signage, social media, e-commerce and environmental graphics among others. Collaborating closely with the client allowed me to understand their vision while leading projects from concept to completion. This teamwork helped create design solutions that aligned with their goals to make an impact.
What I Did:
Identity
Campaigns
Art Direction
Print
Digital
Client: Raley’s
Agency: Meaningful Works
Role: Senior Designer
Year: 2022-2024
Challenge
Raley's offers a great range of quality products and savings, but many customers aren't fully aware of the various ways they can save throughout the year, including special promotions and price drops on popular items. As a result, Raley's faces the challenge of effectively communicating its value to a diverse customer base.
Objective
We want to highlight Raley's commitment to offering great value for every budget, making sure customers feel informed and excited to take advantage savings they have to offer.
Strategy: Better for Every Budget
We launched a vibrant, fun and engaging campaign with callouts that highlight key savings, special events, and price drops, using inclusive language to connect with everyone. Incorporating overhead photos of delicious, prepared meals showcased Raley’s diverse product range and conveyed the campaign's message of affordability and quality.
Social, E-commerce
I worked on various small scale campaigns throughout the year for Holidays, Special Events and more
Leadership Summit
Every summer Raley’s Executives, Store Team Leaders and Support Center leaders come together to recognize accomplishments and discuss bold moves on the horizon. I worked on the event branding and ensured that all design elements were consistent and aligned throughout the event
